The "models":

Alison (founder of Phins - the boss) wearing the strappy top and hipster (long leg) boardshorts, with Freddie in the vest and boardshorts and little Leighton and Daniel are sporting the junior shorts (bordies and elasticated), behind them, is the mom - Vicki in the cup sleeve top and full waist fit boardshorts, with Tremaine next to her in the strappy top and hot hipster boardshorts and lastly, Jarid in the T.shirt and cotton twill walk short.