Phins, derived from "dol-phins" was founded by Alison Hartley in Margate, Kwazulu Natal - South Africa in 1996.  Phins began with a small range of mens volley shorts and was marketed locally in Natal and has grown from strength to strength.  Phins now boasts a comfortable range of beach wear for the whole family (big and small) at affordable prices and is available in retail stores throughout South Africa, with a few customers in Mozambique and Swaziland. 

Phins is now the proud sponsor of our little local lifesaving club "Umtamvuna Surfing club.